Hyundai Motor America and Street Concepts, one of the leading developers of auto show vehicles, bring custom vehicle design live to the Specialty Equipment Market Association (SEMA) Show with a paint demonstration on a Genesis sedan.

Detroit-based illustrator and graphic designer Courtney Mason will paint a one-of-a-kind graphic on a Pearl White Street Concepts Genesis sedan in Hyundai’s display at the Las Vegas Convention Center Nov. 3-6, 2009 (booth #24387). This marks the eighth consecutive year Hyundai has partnered with Street Concepts.

Using special paint pens, Mason will place her signature stamp on a “blank canvas” Genesis sedan. Mason’s illustrations are typically figurative and inspired by organic forms found throughout nature. As the co-founder of Studio Jellyfish (http://www.studiojellyfish.com), Mason has worked with clients such as Nokia, Motorola, Sony BMG, VH1 and Rockstar Games.

In addition to the graphic, the Street Concepts Genesis exterior will be outfitted with 3M carbon fiber roof panels, black chrome accents by Chrome Tech, and upper and lower spoilers from RKSport. The vehicle will boast upper and lower E&G front mesh grilles also finished in black chrome by Chrome Tech. Interior features include custom suede and piano black detailing as well as carbon fiber dash accents.

“The Genesis sedan serves as the perfect platform for a one-of-a-kind high-performance vehicle at SEMA,” said Shawn Williams, owner, Street Concepts. “We were able to capitalize on what the Genesis already has to offer – smooth lines, luxurious interior features and a world-class Tau V8 engine – to create a customized vehicle sure to inspire the tuner crowd.”

The custom Genesis will showcase Nutek Series 530 22-inch wheels featuring Chrome Tech black chrome wheel centers with black lips and General Exclaim UHP tires. Eibach lowering springs, Brembo brakes and a Magnaflow cat-back exhaust will further enhance the performance of the standard 4.6-liter V8 engine, improving on the impressive 375 horsepower pumped out by the factory engine.

Audio and video enhancements will include a custom Harman International audio system, Nav-TV interface and Vizualogic headrest monitors.

“Matching the sophisticated design of the Genesis sedan with the artistic ability of Courtney Mason and the show-car experience of Shawn Williams created a ‘dream team’ for SEMA,” said Michael Deitz, manager, Product Planning, Hyundai Motor America. “Inspired by the creative minds involved in the project, we decided to showcase the final design of the vehicle live on the showroom floor to involve the SEMA crowd in the experience.”

STREET CONCEPTS

Street Concepts was formed in June 1998 to build award-winning show vehicles for the corporate world. Street Concepts has built numerous top quality show vehicles for an array of manufacturers including Kenwood USA, Oakley, Toyo Tires, MHT Wheels, Mazda Design and several local radio stations. Street Concepts vehicles have graced the pages of magazines such as Truckin’, Street Trucks, Today’s SUV, Lowrider, Lowrider Euro, Import Tuner, Car Audio, Hot Rod and Motor Trend.