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August 2009 Auto Sales: BMW sales figures

With 24,343 units (-21.3 percent), the BMW Group in the U.S. (BMW and MINI combined) reported its best sales month so far this year.

The BMW Group also reported a year-to-date sales volume of 160,044 vehicles, down 26.5 percent, compared to 217,821 vehicles sold in the first eight months of last year.

BMW Brand Sales

The BMW brand also had its best month this year with a total of 19,232 units (-24.5 percent). Year-to-date, BMW brand sales were down 28.6 percent to 129,176 vehicles compared to 180,889 vehicles sold in the same period of 2008.

“We are happy with BMW sales this month because it shows a strengthening of the premium market,” said Jim O’Donnell, President of BMW of North America, LLC. “On the other hand, we always knew this month would be difficult in comparison to August 2008, because it was one of our strongest months on record.”

BMW Certified Pre-Owned (CPO)

Sales of BMW’s Certified Pre-Owned vehicles were slightly down 1.2 percent, to 9,342 CPO vehicles versus 9,453 vehicles reported in August a year ago. Year-to-date, CPO sales were up 10.1 percent, to 76,482 over the 69,437 reported in the same period of 2008.

MINI Brand Sales

MINI USA reported sales of 5,111 automobiles (-6.5 percent) making August MINI’s fifth best month in its U.S. history dating back to 2002. Year-to-date, MINI USA also reported sales of 30,868 automobiles, a decrease of 16.4 percent, compared to the 36,932 cars reported in the first eight months of 2008.

“Cash for Clunkers brought some new, more pragmatic customers to MINI who would probably not have considered the brand without the program,” said Jim McDowell, Vice President of MINI USA. “This is good and shows that for MINI, Cash for Clunkers was not just a ‘pull ahead’ of sales.”

    Table: Sales BMW of North America, LLC, August 2009

                             August    August           YTD       YTD
                              2009      2008     %      2009      2008     %
                              ----      ----   ----     ----      ----   ----

    BMW brand                19,232    25,462 -24.5   129,176   180,889 -28.6
    ---------                ------    ------ -----   -------   ------- -----
       BMW passenger cars    15,923    19,653 -19.0   104,770   142,436 -26.4
       ------------------    ------    ------ -----   -------   ------- -----
       BMW light trucks       3,309     5,809 -43.0    24,406    38,453 -36.5
       (SAVs)
       -----                  -----     ----- -----    ------    ------ -----
    MINI brand                5,111     5,469  -6.5    30,868    36,932 -16.4
    ----------                -----     -----  ----    ------    ------ -----
    TOTAL Group              24,343    30,931 -21.3   160,044   217,821 -26.5
    -----------              ------    ------ -----   -------   ------- -----

    Sales BMW of North America, LLC, August 2009

                               Aug     Aug               YTD       YTD
                                09      08     %      Aug 09    Aug 08     %
                               ---     ---    ---     ------    ------    ---
    1 Series                   914   1,190  -23.2%     7,443     8,617  -13.6%
    3 Series                 9,833  10,756   -8.6%    60,697    81,967  -25.9%
    Z4                         547     556   -1.6%     1,981     4,672  -57.6%
    5 Series                 3,536   5,287  -33.1%    26,829    32,908  -18.5%
    6 Series                   231     663  -65.2%     2,609     4,881  -46.5%
    7 Series                   862   1,201  -28.2%     5,211     9,391  -44.5%
    BMW passenger cars      15,923  19,653  -19.0%   104,770   142,436  -26.4%
    ------------------      ------  ------  -----    -------   -------  -----
    X3                         670   1,963  -65.9%     4,098    13,220  -69.0%
    X5                       2,295   3,380  -32.1%    17,257    22,347  -22.8%
    X6                         344     466  -26.2%     3,051     2,886    5.7%
    BMW light trucks (SAVs)  3,309   5,809  -43.0%    24,406    38,453  -36.5%
    -----------------------  -----   -----  -----     ------    ------  -----
    BMW brand               19,232  25,462  -24.5%   129,176   180,889  -28.6%
    ---------               ------  ------  -----    -------   -------  -----
    Cooper /S Hardtop        3,043   3,631  -16.2%    19,873    24,966  -20.4%
    Cooper /S Convertible      793     505   57.0%     3,973     4,545  -12.6%
    Cooper /S Clubman        1,275   1,333   -4.4%     7,022     7,421   -5.4%
    MINI brand               5,111   5,469   -6.5%    30,868    36,932  -16.4%
    ----------               -----   -----   ----     ------    ------  -----
    TOTAL BMW of North
     America, LLC           24,343  30,931  -21.3%   160,044   217,821  -26.5%
    ------------------      ------  ------  -----    -------   -------  -----
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